Behavior Change Campaigns

Speeding is one of the most ingrained risky behaviors on New Mexico’s roads, and it often happens without drivers realizing how far they’ve gone beyond what’s safe. Many people tell themselves they’re in control, that they’re only a little over, or that wide, open highways are built for speed. Behavior change campaigns are essential to challenging those beliefs and making the risk feel real.

SLODWN campaigns focus on changing what’s socially accepted by confronting the myths, highlighting consequences, and reinforcing shared responsibility. The creative doesn’t treat speeding like a minor mistake — it shows how speed reduces stopping distance after a driver perceives a danger, increases impact force, and turns ordinary situations into tragedies. Because speeding is closely tied to pedestrian deaths in New Mexico, SLODWN messaging also emphasizes the responsibility drivers have to people outside the vehicle.

Friends and family often witness speeding firsthand and can be the voice that changes the outcome. By normalizing speaking up, planning ahead, and choosing safer speeds, SLODWN works to make slowing down the expected norm, protecting drivers, passengers, pedestrians, and communities across New Mexico.